Calling All Color Nerds! 🤓

Join the countdown to the 2024 Pantone Color of the Year

The 2024 Pantone Color of the Year will be announced next week, and I for one am super excited and curious to find out which of the tints in the Pantone paint box will be selected as the inspirational swatch for our 2024 mood boards. In fact, I’m so enthused that I even signed up for one of the webinars that Pantone’s VP Laurie Pressman is holding on the day of the big reveal, Thursday, December 7.

Call it corny; call it crass; call it a brilliant campaign by color queen Leatrice Eiseman & her minions to keep the Pantone brand first and foremost in the minds of design professionals—you can’t deny that Pantone’s Color of the Year announcement is to design geeks what the World Cup is to football (soccer) fans.

The Pantone Color Institute established the Color of the Year campaign in 1999. The inaugural shade was Cerulean, a pale sky blue. Since then, colors from all bands of the spectrum have been celebrated, with luscious names like Tangerine Tango, Marsala, and Radiant Orchid. Even neutral tones like Sand Dollar & Ultimate Gray, and shades of yellow (the most unpopular color with consumers) like Mimosa & Illuminating, have had their moment in the sun.

I’m guessing that there will be a green shade this year for maximum contrast to 2023’s Viva Magenta. I hope it will be a very dark, rich green, like malachite, or perylene green, an almost black, tropical-leaf green.

While we all wait, we can drool over these Talens refillable markers that come in sets of 9 coordinated Pantone shades. Yummy! Or you can take a peek at some Pinterest boards I’ve assembled over the years: Marsala; Ultimate Gray/Illuminating; Pretty in Pink; Paint it Blue.

How about you? What color would you like to see as the 2024 Pantone Color of the Year? Choose a color family in the poll below, and be sure to mention your color choice in the comments. Don’t be afraid to use your lushest, most poetic color name in the comments!